The Wine & Spirits Management Institute (W&SMI) is the product of a collaborative effort by the University of Houston community and leaders in the alcohol beverage industry.

UH’s Conrad N. Hilton College of Hotel and Restaurant Management, DIAGEO, Glazer’s Family of Companies, E.& J. Gallo Winery, Spec’s Wines, Spirits & Finer Foods, Robert Mondavi, Beringer Blass Wine Estates, Brown-Forman, futurebrands, and Allied Domecq Spirits & Wine North America have developed a new standard of expertise embodied in the creation of a commercial beverage manager (CBM) certification program.

With guidance from industry executives, we have created a CBM certification program that stands apart from all others, both in its industry-driven objectives and commercial orientation. The CBM certification program is designed by the industry for the industry and recognized by the industry.